On September 17th, 2024, the EO channel uploaded an explosive video featuring the Carl Pei podcast, the CEO and Co-Founder of Nothing Technology.
In this 20-minute video, Carl shares his journey from a young immigrant in Sweden to a disruption in the tech industry, to $600 million/y, and about the future of AI.
The Video gained 10,535 Views within 12 hours.
Contents
- From Earphone to Top Innovator
- Carl Pei’s Journey: 6 Key Chapters
- 1. From Dropout to Tech Innovator: Carl Pei’s Unconventional Journey
- 2. Inside the Chinese Smartphone Wars: Carl Pei’s Front-Row Seat
- 3. nothing from Nothing: The Birth of a New Tech Company
- 4. Nothing’s Mission: Making Tech Fun Again
- 5. Redefining Tech Marketing: Nothing’s Community-Centric Approach
- 6. AI and the Future of Computing: Nothing’s Next Mission
- Carl Pei’s Podcast: A Must-Watch
From Earphone to Top Innovator
Founded in 2020, Nothing was known as an earphone manufacturing company but quickly expanded into the smartphone industry.
Now Nothing has a Subbrand CMF, top tech innovation SmartPhone, earbuds, and smartwatch, and now planning to launch an earbuds on 24th Sept called Nothing Ear Open.
In just four years, Nothing had to rapidly grow and compete among the top giants like Apple and Samsung and now the company is valued as a near-unicorn in the industry due to its unique design, innovation, and strategy.
Carl Pei’s Journey: 6 Key Chapters
In this podcast, Carl breaks down his journey into 6-Chapter, each offering insights into his path and the future of the tech industry.
- Chapter 1. Dropout from the top business school in Sweden
- Chapter 2. Chinese Smartphone Wars in the 2010s
- Chapter 3. The Beginning of Nothing
- Chapter 4. Make Tech Fun Again
- Chapter 5. The Future of Marketing
- Chapter 6. AI Shapes the Future
1. From Dropout to Tech Innovator: Carl Pei’s Unconventional Journey
In Chapter 1, Carl shares a surprising twist, revealing his unconventional path to success.
He is a first-generation immigrant in Sweden with access to the cutting-edge technology of the iPhone, to experience Steve Jobs’s innovation he asked a US friend help to him buy and career the iPhone.
At the 23 age, he made the bold decision to drop out of the country’s top business school. Frustrated by the outdated education system with the rise of tech giants and e-commerce like Amazon, and Google, he wants real-world experience over traditional education.
This decision was shocking to his parents and set the stage for his future innovations in the tech industry.
2. Inside the Chinese Smartphone Wars: Carl Pei’s Front-Row Seat
After leaving the business school he moved to China, which coincided with the explosive growth technology industry. At first, he joined Meizu, which sells MP3 players the handles the offline distribution.
After he joined OnePlus, from his time, his role in founding OnePlus with Pete Lau, and he made the first smartphone selling online.
During this period Pei taught valuable lessons about product focus and international market explosion.
After the international market explosion, Oneplus had made over $500M only internationally and $100 M in China.
3. nothing from Nothing: The Birth of a New Tech Company
In 2020, after leaving Oneplus, he planned to travel to Italy, France, and Germany. After traveling the 10-15 days he is so bored and plans to he will make the Next Billion Dollar smartphone.
After 7-8 weeks raised Millions and brought trademarks the Essential brand name from Andy Robbin, after they rebranded to NOTHING, a symbolic of futuristic and innovative name.
He wants to build an innovative and futuristic smartphone, where when using the product people are not bored.
4. Nothing’s Mission: Making Tech Fun Again
Nothing is not just a tech company, it is on the mission to rekindle the excitement in consumer electronics. He wants to shape the technology, and make users “more stupid”
In the beginning, Nothing aims to correct this tradition by focusing on user-centric design and raising a sense of fun and creativity.
From innovative transparent designs to community-driven projects, Nothing renovates the tech industry often criticized for its lack of innovation.
5. Redefining Tech Marketing: Nothing’s Community-Centric Approach
Nothing is changing how tech companies are doing marketing by putting their community at the center of their strategy.
Carl Pei focuses on being creative and efficient in marketing, but with a difference – he directly involves users in product development and marketing decisions.
This approach not only generates buzz and excitement but also creates a sense of ownership among Nothing’s fans who feel more connected and develop the product.
By breaking down the barriers between the brand and its community, Nothing is building a new way for tech brands to interact with their Fans.
6. AI and the Future of Computing: Nothing’s Next Mission
Right Now, artificial intelligence is changing the tech world, Nothing is planning to lead this transformation era.
CEO Carl Pei imagines, a future where AI replaces traditional app-based OS making it easier for everyone.
Nothing is already in the rat race for AI innovation, in a recent month, the Nothing YouTube channel shared a video, why Nothing Phone 3 is dealy, where the founder Carl talked about, how they trying to build a new way of AI innovation and also showed an AI demo vision.
This developing AI will bring the next Nothing Phone (3) which is planned to come in the year 2025.
Carl Pei’s Podcast: A Must-Watch
Here is the full Car Pei Podcast video, that we talked about…
